Moving into VDP
Variable data printing is a complex topic. Here are some of the basic things you need to know.
Software for Personalization
There are currently hundreds of software options available for designing and producing VDP. Personalization can be done with something as simple as Microsoft Word and Microsoft Excel at a relatively low cost. But the options are also limited with these software programs.
On the other end of the spectrum are software packages that can produce personalized messages within a graphic image or applications that can create not only variable printed pages but also variable e-mails and personalized URLs (PURLs). Combining PURLs with printed VDP is known as cross-media personalization.
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