Moving into VDP

Versioning, on the other hand, can have the same design sent to multiple people. An example of versioning would be a printed piece listing a regional toll free number or a mailer listing a local store location.

Another form of VDP printing that may or may not include marketing is transactional printing. Transactional printing includes all bills and statements sent to individuals or businesses. Because it incorporates personalized and customized content, transactional printing is actually the single highest use of VDP today. VDP has been available for a long time in the form of direct mail. Direct mail can simply be sending a mailing to a large group of people that only has their name and address on it. On much of today’s direct mail, the only varying elements are the black-and-white name and address changes. This is really a form of mass marketing and is proven to be not as effective as more targeted marketing. VDP then, is really a form of marketing.