Moving into VDP

Explicit personalization then would contain text or images specific to a given individual, such as a person’s name or business address. A marketing piece can contain both transparent and explicit messages.

Personalized vs. Versioning

VDP as it relates to marketing can be categorized as either personalized or a form of versioning. A personalized piece would be designed to be unique for one specific person. A personalized document includes variations of text, graphics and layout to meet the needs of an individual consumer. A common example would be a piece that has a person’s first name built into the design and would therefore not be appropriate to send to any other individual (see photo).