Moving into VDP
Variable data printing is a complex topic. Here are some of the basic things you need to know.
Personalized marketing can be delivered by sending an explicit message, a transparent message or a combination of the two.
Transparent personalization would be sending a message to an individual that is personally meant for them, though they may not be aware of it. For example, a personalized marketing campaign could be developed for a group of people where the age of the person is known. Text and images can then be changed between specific age groups to appeal more to the age group being targeted. The person receiving the marketing message may not be aware that the information given to them may be different than information given to someone within another age group.
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