Moving into VDP

Since VDP is more effective, it is important to educate the customer on the overall results of an effective campaign, which can actually generate more revenue for the parent organization. IPG

Penny K. Bennett is an associate professor in the Graphic Communication Department of California Polytechnic State University, in San Luis Obispo, Calif. She teaches digital printing, electronic publishing, digital prepress, consumer packaging and specialty printing. Penny has a Ph. D. in Education from the University of Idaho. Her Master’s degree is from University of Nevada, Las Vegas, and her Bachelor’s degree is from Ferris State University, in Big Rapids, Mich. A consultant on digital printing and variable data printing issues, she has given presentations at numerous conferences, including Graph Expo and the PIA/GATF Variable Data and Personalization Conference. She has authored a book titled “The Handbook for Digital Printing and Variable-Data Printing.” It can be purchased from www.gain.net or www.amazon.com. You can reach her at: pkbennet@calpoly.edu