Moving into VDP
Variable data printing is a complex topic. Here are some of the basic things you need to know.
What if a university is doing a fund-raising campaign? If targeting alumni for a VDP direct mail piece, a wealth of relevant data exists that can be used to target that individual, such as year of graduation, degree or department. Perhaps images of buildings on campus that they are familiar with could be used or their name could be written on the sidewalk or on a building.
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