Variable Data (Part 2) The Revolution

For you, the more spent up front, the better the return. Run lengths go down but the charge per piece goes up. And customer success makes budgets grow. For your customers, cost per response goes down, budgets are more effective, and results mean success.

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This article is an excerpt from a paper by Vic Nathan Barkin, who, when he's not taking aim with his long rifle, manages the printing and reproduction services department at Northern Arizona University. Part one of this article appeared in April. The article is based on a presentation he made at the 2003 Southeastern University Printing and Duplicating Managers Conference. For the full text, contact Mr. Barkin at: