Variable Data (Part 2) The Revolution

Don't sell yourself short when it comes to pricing VDP. The returns your customers get as benefits will more than pay for the charges. It's not only the cost per response methodology that comes into play, but the savings realized by the POD model.

On a flintlock rifle, the stock holds the lock, trigger and barrel together. Both your ROI and your customer's ROI are dependent on careful planning and proper selection of software and hardware based on the desired outcome. One thing is sure. Your marketing-oriented customers are investing in CRM technology regardless of what you offer. Take advantage of that investment and make your time worth their money.