Variable Data (Part 2) The Revolution

Choose Your Pricing Battles

Since VDP is a value-intensive service, you should formulate your pricing to be both profitable to your organization and cost-effective to your customers. When providing estimates, even consultation time should be factored in, since it is no longer just the product that is of value, but the service as well. Other value-added chargeable activities include formatting, system time for development, testing and quality assurance steps to ensure integrity in the printing and finishing process.