Variable Data (Part 2) The Revolution

So when it comes to offering variable data printing (VDP), each in-plant has to examine its own situation before deciding how to proceed.

On the lower end of possible offerings are simple data-merge type documents that can be accomplished from applications like MicroSoft Word and Excel and can either be set up by your customers or by you. Examples include personalized form letters and flyers. Even Word and Excel can offer some rather complex capabilities. Conditional formatting from within these programs can include or exclude certain paragraphs, or insert specific sentences or words depending on information contained in a database.