Variable Data (Part 2) The Revolution

Put simply: Your customers want higher response rates. The more relevant the message, the better the response. Variable Data Printing is a messaging enabler. It provides a relevant, unique message that is specific to the needs of the recipient.

Success stories go a long way in convincing skeptics. Promote case histories. Many are available on the Web. Look to organizations such as PODi, The DMA and CAP Ventures.