Variable Data (Part 2) The Revolution

Don't Sell VDP

We use the term Variable Data Printing in our industry to define the integration of data into the printing process. Your customers, though, are not interested in processes as much as they are results. Therefore the emphasis should not be on VDP, but on relevant messaging.

No longer should customers think about print buying on a cost-per-piece model. What is important now is cost-per-response.