Variable Data (Part 2) The Revolution

Let's assume a brochure is created using this scenario. John is an 18-year-old male. Mary is a 34-year-old female. Conditional logic from within your VDP software is set up so either a masculine or a feminine message is used depending on gender. Furthermore, those in the 18-24 age bracket receive images attractive to their age group, while those from 30-40 years old receive images pertinent to their age group. The result is a more demographically relevant brochure targeted specifically to John or Mary.