Variable Data (Part 2) The Revolution

Recruitment, enrollment and development objectives should be at the top of your list. After all, taking a VDP marketing approach means rethinking when print will occur. It's not only about relevance, but immediacy and responsiveness as well.

Big Techniques Of Aiming Small

A big misconception is that customers mistakenly assume variable data projects require many fields of data to be effective. In truth only a few data points are needed to pull off a powerful VDP project. With just first name, gender and age you can put together a wealth of materials.