Variable Data (Part 2) The Revolution

Finally, get to know your organization's list-holders. Departments such as human resources, the registrar's office, the bursar and the alumni office, employ people to ensure that their data is accurate and up to date.

Institutional and departmental strategic plans are important pieces of marketing strategies. They define objectives and set the framework for actions. If you intend to truly "partner" with your customers, then it's a good idea to familiarize yourself with their goals. By gaining an understanding of what they wish to accomplish and whom they want to reach, you will have an edge in proposing creative solutions for their marketing needs.