Variable Data (Part 2) The Revolution

Finding the optimum load for each rifle meant that a rifleman had to test the accuracy of different powder volumes, patch thicknesses and ball size combinations to ensure, when the time came to hit his mark, he could trust his tool to do the job.

Marketing strategies at today's universities and organizations take a similar customized approach. The budget, marketing media mix and implementation strategy is different at every campus and corporation. Every in-plant must adapt to the needs of its own parent organization.