Variable Data (Part 2) The Revolution

Since then we have built a thriving variable data printing business centering on full black-and-white personalization. Full color shell printing for postcards and newsletters has also blossomed and we have taken full advantage of "versioning" in many of the projects we currently print.

Bindery operators, up until now, were only concerned with finished quantities in jobs. But if VDP jobs are to be kept in order, new operating procedures will need to be developed in the bindery. Bindery and postal handling lines will blur as decisions are made about where to fold, collate and insert depending on the level of personalization used in a document.