Variable Data (Part 2) The Revolution

NAU Dog And Pony Show

In the fall of 2000, after familiarizing ourselves with the capabilities of our recently installed Heidelberg Digimaster 9110, NAU Creative Communications formulated a marketing strategy to sell variable data printing. That's when we hit on the "Dog and Pony Show" concept.

First we published a primer titled "NAU Creative Communications Proudly Introduces the Heidelberg Digimaster Network Printing System," which outlined all our newly acquired capabilities.