Variable Data (Part 2) The Revolution

Production and delivery in VDP marry printing and mailing more closely than ever before. The printing and copying facility that has not had much contact with the campus mail facility will now be forced into a marriage of convenience. (See related story on page 18.) Although not all VDP requires mailing, anything that does now has the ability to be not only customized for the recipient, but also addressed and barcoded during the printing process. Using CASS and PAVE certified lists in VDP mailings qualify them for postal automation discounts.