Variable Data (Part 1) Aim Small, Miss Small

• The Bullet: personalized message

• The Trigger: your customer's marketing strategy

• The Ramrod: you

With this analogy taken into account let's take a look at a few more of them.

• Going off half-cocked: If your customer's data isn't accurate, although the load in your barrel performs as expected, the results can be disastrous. The target could be missed completely, or worse yet, you could hit the wrong target entirely.