Variable Data (Part 1) Aim Small, Miss Small

Content producers are free to maintain a typical relationship with print service providers regardless of whether they or the in-plant create the VDX document. Just as you can accept a PDF document today regardless of what created it, tomorrow you will be able to accept a VDX document regardless of which platform or PPML/VDX application created it. The big difference is VDP will no longer be a proprietary process.