Variable Data (Part 1) Aim Small, Miss Small

Some other existing front-to-back-end partnerships are:

• Pageflex M-Power and Persona, Creo and Xerox

• Atlas Printshop Mail, think121 and Datalogics DL-100, NexStation DFE and NexPress

• Datalogics DL-100 Software, EFI Fiery/Colorpass RIPs and Canon

In 2002, PODi and Adobe partnered to create PPML/VDX (Personalized Print Markup Language/Variable Data eXchange). It was built upon PODi's PPML and Adobe's PDF format. It uses PDF files as containers to package the information needed to produce VDP jobs. A PPML/VDX-compliant producer will create a VDX file that includes all the necessary data, text and graphics to seamlessly integrate with a compliant PPML/VDX consumer system. This not only allows designers to submit formatted, variable data documents electronically, but also allows for the creation of VDP jobs without a specific production system in mind.