Variable Data (Part 1) Aim Small, Miss Small

Print Optimization

Various hardware and software vendors developed proprietary technologies to address the problem and thus make VDP jobs print faster. These technologies are called "print-optimization technologies."

In time, these vendors formed PODi, the Print On Demand Initiative. Member organizations came to understand that because of the proprietary nature of print-optimization technologies the market potential of digital-printing technology had not been realized. The digital printing market could not be exploited because of a lack of a standardized methodology.