Variable Data (Part 1) Aim Small, Miss Small

Let's say that you decide to customize a brochure. You might decide to tailor the images on a brochure to the preferences of the recipient. When it's time to print, your computer will need to download the code for all pages of text and graphics to your RIP instead of downloading the code for just one page. The RIP will need to rasterize each page of code instead of rasterizing one page of code. Why? Because a page is the smallest printed element a RIP deals with.