Variable Data (Part 1) Aim Small, Miss Small

Because you have a distinct advantage as an in-plant, your customers are more likely to share information that will benefit both parties. You need to convince them your goal is to see them succeed. Get familiar with your customers' needs, wants, hopes and dreams. Educating your customers on what is possible is the best way to gain their support. Your customers are your generals; convince them you can be their sharpshooters and can hit their mark. Once they realize you are on their side, you will have an easier time justifying the tools needed to fulfill their dreams.