Variable Data (Part 1) Aim Small, Miss Small

It was about time for this department to send out the Dean's Quarterly newsletter, an eight-page 4/4 piece. I suggested that we could use the data currently used to add a "wrap" with the mailing address and bar code on the outside and the customer's personal information contained in our database on the inside of the back cover. A questionnaire to confirm they had the correct information, not just address correction but data correction, could be mailed back postage paid to the department.