Variable Data (Part 1) Aim Small, Miss Small

Finally there are transactional documents: billing and tax statements, insurance policy holder booklets, benefit information packets, grade reports, scholarship awards, confirmation and welcome materials and membership information bulletins.

The Lock Is The Key

Data is the most important component in variable data printing. Without good data, producing personalized VDP is of little value. It's how and where the data is collected, refined and used that marketers need to understand.