Variable Data (Part 1) Aim Small, Miss Small

Variable Data Printing has become a buzz word. But how do you sell it to customers? What does it take to provide VDP? And how can your department profit from it?

By Vic Nathan Barkin

When taking aim with a rifle, the smaller the target you aim for, the more likely you are to hit that target. The very same concept can be applied to personalized variable data printing. The VDP process is much more than just printing with new technology, though; it's a fundamental change in how printing is perceived, utilized and produced.