Farquharson/Tedesco on Business Development: Learn from A/B Testing Results

A quick caveat before we get into the analysis. We admit that most legitimate statisticians wouldn't touch sample sizes as small as ours to draw any firm conclusions. But one perk of not being chemists anymore is that we don't always have to adhere to the scientific method! We have tried, whenever possible, to support our analysis by pointing to outside studies that match our data.