Farquharson/Tedesco on Business Development: Learn from A/B Testing Results

The results of our investigations are in and they're, well, complicated. Direct mail sometimes bested e-mail in the categories that matter, but it didn't achieve the runaway victory we'd expected. And which channel offers a better bang for your buck? You'll just have to read on to find out.

First, let's briefly go over the testing data. Then, we'll share our insights from these assays and what they mean for your printing business. Boy, it feels like we're back in the old lab again!