Farquharson/Tedesco on Business Development: Learn from A/B Testing Results

Were there people who saw the e-mail first, ignored it, then interacted with the similar-looking postcard because they recognized the design (or vice versa)? No doubt. Does it matter? For practical purposes, probably not. PI

—T.J. Tedesco, Bill Farquharson

About the Columnists

T.J. Tedesco is team leader of Grow Sales, a marketing and PR services company that has served graphic arts companies since 1996. He wrote "Direct Mail Pal 2012" and seven other books. Contact Tedesco at (301) 294-9900 or e-mail tj@growsales.com. Bill Farquharson is the president of Aspire For. Through his Sales Challenge and Tuesday eWorkshop training programs, Farquharson can help drive your sales. Visit his Website at www.aspirefor.com or call him at (781) 934-7036.