Farquharson/Tedesco on Business Development: Learn from A/B Testing Results

QR codes draw the eye, drive customer engagement and make trackability possible. Include them in your customers' print marketing materials whenever you can.

No matter what, every printed promotional piece your company produces needs analytics—whether through a QR code or just a URL. Otherwise, how the heck will you and your client know if it worked? Imagine if Isaac Newton had failed to record the results of his apple-headache experiment because it was "too much of a hassle."