Farquharson/Tedesco on Business Development: Learn from A/B Testing Results

Here's why: Postcards that arrive at businesses are more likely to be read at the recipient's desk, usually in the middle of the day. For the typical print buyer sitting at her computer, it's actually less work to type in a URL than to get out her smart phone and scan a code. When your customer has a computer and smart phone nearby, chances are she'd prefer to access your landing page by typing it in on the computer.