Farquharson/Tedesco on Business Development: Learn from A/B Testing Results

Here's a little-known fact for everyone out there in Printing Impressions-land: In our past lives, your authors were both Nobel Prize-winning chemists. Don't look at us like that; it's true! We both lived to the ripe old age of 106 and died surrounded by awards and Bunsen burners. Then, we were reincarnated as print sales consultants (though there was some initial confusion as to whether we were in heaven or hell).