Using His Noodle
The idea for using wallNOODLE grew from an inspiration Roberts had a few years ago when he marketed personalized wallpaper for students. Unfortunately, wetting and applying the wallpaper proved to be too much work for customers.
"It didn't take off," he says. "This one, I think, is going to."
Applying, removing and repositioning wallNOODLE is much easier, for one thing. And samples are already in the dorms, thanks to the swag bags.
- Companies:
- Canon U.S.A.
- Heidelberg
- Mactac
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.