U.S. Fujifilm Companies Announce New Names, Global Management Structure

• Fujifilm Microdisks U.S.A., Inc., headquartered in Bedford, MA, and a manufacturer of Fujifilm data cartridge products, will become Fujifilm Recording Media Manufacturing U.S.A., Inc.

New Corporate Identity
Also effective October 1, the Fujifilm corporate brand logo will change to:

The familiar Fujifilm red hexagon mark has been eliminated and a sharp accent design is now applied in the center of the logo. In addition, although the hue will change slightly, Fujifilm will continue to use green as its corporate color. The introduction of the new corporate brand logo along with the new company name is intended to express the company’s expansion into new business domains as well as to further strengthen its corporate brand image.