U.S. Fujifilm Companies Announce New Names, Global Management Structure

VALHALLA, NY—Sept. 27, 2006—Following previous announcements by parent company, Fuji Photo Film Co., Ltd., a number of Fujifilm businesses operating in the United States today announced changes to their company names.

As of October 1, Tokyo-based Fuji Photo Film Co., Ltd. will take on a new holding company structure, launching Fujifilm Holdings Corporation, which will provide strategic management of the entire group, including two newly named operating companies: Fujifilm Corporation and Fuji Xerox Co., Ltd. The shift in structure will strengthen consolidated management, enhance strategic planning and expand collaboration. The name changes have been made to better reflect the company’s expansion into business areas beyond photography, while retaining the assets of “Fujifilm,” which is an established corporate brand with a global reputation for reliability and high quality products and services.