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For example, responding to concern in the field over the number of reds the iGen3 could reach with the original color gamut, the company actually changed the pigment of the red toner to reach further into the red area. Debolt notes that because the engineering of all Xerox products starts with the toner, such a change was a major decision, but one that was derived from customer feedback, and thus revamped in a quarterly update.
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