An Extreme Makeover in Georgia
Faced with a possible shutdown, University of West Georgia Publications and Printing transformed itself from a cost center to a profit center, adding services, expanding its customer base and finding new sources of revenue.
Getting the Word Out
"I do a lot of speaking to student, faculty and staff groups—anyone who will give me a place on their meeting agenda, basically—to bring updates about new products and services, and just let them know what options are available to them," Roberts explains. "This is especially important in the fall, with new faculty and new students on campus."
- Companies:
- Canon U.S.A.
- Epson America
- Xerox Corp.
- People:
- Mark Reeves
- Sally Roberts
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