An Extreme Makeover in Georgia
Faced with a possible shutdown, University of West Georgia Publications and Printing transformed itself from a cost center to a profit center, adding services, expanding its customer base and finding new sources of revenue.
Roberts says that the shop makes good use of its banner and sign-making equipment to market its services on campus. Ten-foot banners and small yard signs on H-frames are especially good for making the campus community aware of what the shop is capable of producing, she contends.
"Our quick copy manager is frequently invited to speak to classes about how to prepare student materials to be printed in book or magazine form, and professors bring in classes to observe our operations and explain various aspects of printing to different groups of students," Roberts adds. "Of course we print price lists, product brochures, bookmarks, note pads and other promotional materials to get the message out on campus."
- Companies:
- Canon U.S.A.
- Epson America
- Xerox Corp.
- People:
- Mark Reeves
- Sally Roberts
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