Texas Tech to Add Another Large Offset Press

“We have to make our money in order to come back next year,” Smith explains. “Here, we operate as an auxiliary enterprise with the university, as if we were a for-profit shop. From that profit come the funds to invest in equipment and people.”

As the in-plant’s reputation grew with the production of athletic department media guides, annual reports, magazines, recruitment brochures and other materials, Smith and his team moved into Phase 2 of his plan. This required shifting attention to a multitude of opportunities presented by large-format, shorter-run and variable data projects.