UK In-plant Uses Web-to-Print to Lure Millennials
Today’s ‘Millennial’ and ‘Generation Z’ students are keen to use online services. They expect to be able to order online and don’t want to have to physically enter a print shop or even use email ordering services to place an order.
To capitalize on this, University of York Design and Print Solutions, based in Heslington, York, in the U.K., has implemented a comprehensive Web-to-print store that not only makes it easy for students, staff and external customers to place orders, but allows the in-plant to provide personalized printed pieces that are consistent with the university brand.
“I wanted to push quickly into the personalization market and to provide a range of print collateral, all available through an easy to use online workflow," notes Sian Fraser, head of Marketing, Design and Print.
