UNT: Ready for Anything
Though the shop produces 20 to 30 variable data jobs a month on the HP Indigos, Friend is frustrated by those customers who, after a successful VDP mailing, return to a mass mailer. He suspects they are concerned with the cost of VDP jobs, and acknowledges that he—and all in-plant managers—needs to focus on showing customers how successful their VDP campaigns are, so they will realize that a slight price increase on the front end results in a big increase in revenue.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
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