University of Missouri Adds iGen3

"We wanted to gear ourselves up for variable data," Wise says. Though the in-plant dabbles in it now, Wise plans to market variable data printing aggressively to the school's Admissions, Development and Athletics departments.

The iGen3 has been installed in the central part of Printing Services' 53,000-square-foot facility, near prepress and customer service, rather than in the digital print room with the DocuTechs. Wise is even vacating his office to give the duplication supervisor a room near the iGen3 for customer meetings.