University of Mississippi Printing and Graphic Services was chosen by Ricoh to test its Clickable Paper technology

By Bob Neubauer

Ricoh Innovations developed Ricoh Visual Search (RVS), the technology behind Clickable Paper. With Clickable Paper, not only is there no need to print an unsightly QR code on a piece, you can use a previously printed piece. Any type of document can be recognized, including text, figures, photographs or a combination of these. RVS can recognize low resolution images, enabling high-speed recognition. After Clickable Paper is available for sale, the iPhone and Android apps for smartphones and tablets will utilize RVS as a core component of the solution.

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Companies:
Ricoh Corp.

People:
Tony Seaman

Places:
Oxford, Miss.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

A Clickable World