University of Mississippi Printing and Graphic Services was chosen by Ricoh to test its Clickable Paper technology

By Bob Neubauer

Seaman foresees other uses for Clickable Paper at the university. Professors can make textbook pages clickable, linking students to related readings, homework assignments, Twitter feeds, videos and more.

How It Works

Clickable Paper utilizes an authoring tool to index printed material, creating "hotspots" and assigning the associated rich media content. When a user clicks on the image, the app on their mobile device sends a query to a cloud-based server, where it is analyzed and matched. Then the rich media links are returned to the requesting smartphone or tablet to be displayed within the Clickable Paper app.

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Companies:
Ricoh Corp.

People:
Tony Seaman

Places:
Oxford, Miss.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

A Clickable World