University of Mississippi Printing and Graphic Services was chosen by Ricoh to test its Clickable Paper technology

By Bob Neubauer

"It doesn't just get you to a landing page and you're stuck on that landing page," enthuses Tony Seaman, the recently retired director of Printing and Graphic Services at Ole Miss, in Oxford, Miss., "it gets you to a menu that you can go back and forth on."

Once an image is made "clickable" by the software, one need only point a mobile device at the image and click. The Clickable Paper app, called CP Clicker, opens a menu of six tabs, which can be links to websites, blog posts, social media, videos, etc. Unlike with QR codes, users can chose among several options, then return to the menu to check out the other choices.

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Companies:
Ricoh Corp.

People:
Tony Seaman

Places:
Oxford, Miss.

Bob Neubauer Author's page

Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.

A Clickable World