A Clickable World
One problem though: those QR codes are just plain ugly. Designers cringe at the thought of destroying their careful creations with clunky blocks of black bits.
True, there are other types of slightly more pleasant-looking matrix barcodes, like the Microsoft Tag, but wouldn't it be great if you didn't need a barcode at all? One in-plant has been testing such a technology and getting some great results.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.