A Clickable World
By now, most people know how to use a QR code. Once you have a reader installed on your mobile device, you just scan the code on a printed piece and it opens a website or a video, or brings some other pertinent data to your screen. It's an excellent way to link the printed and online worlds, and enhance the value of the printed piece.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
