ACUP Roundup in Texas
"Printing drives Web site attendance, and Web site hits are what it's all about," he said. QR codes are an essential tool to help bring this about, he noted, adding that people respond better to a QR code on a printed piece than they do to a Web site message.
In-plants must focus on measurable results and help customers identify how much printed pieces contribute to their campaigns' success. Prove to them that printing provides the best return on investment. Part of that ROI, though, is the added value your in-plant provides, so make sure you offer numerous related services, like scanning, photography, database management, consulting, etc.
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
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